![]() (1923) ^v^ - Close-up view showing construction workers near a staging area near the base of the Hollywoodland Sign. Each letter of the sign is 30 feet wide and 50 feet high. (1923)*# - Close-up view of a tractor in front of the Hollywoodland Sign. At the same time, construction crews appear to still be working. (1923)^# - About a dozen men cheering for the camera in what seems to be the completion of an early phase of the new housing development project. Some Hollywood history enthusiasts hope to someday see the sign reverted to its original state.*^ Restoration company Bay Cal Painting says on its website that the expected life was to be about a year and a half, but after the rise of the American cinema in Los Angeles during the Golden Age of Hollywood, the sign became an internationally recognized symbol, and was left there. The sign was officially dedicated on July 13, 1923. Three surveyors focus on the Hollywoodland Sign on the opposite hill. Below the Hollywoodland Sign was a searchlight to attract more attention.*^ The sign would flash in segments "HOLLY," "WOOD," and "LAND" would light up individually, before lighting up entirely. ![]() Each letter of the sign was 30 feet wide and 50 feet high, and the whole sign was studded with some 4,000 light bulbs. They contracted the Crescent Sign Company to erect thirteen letters on the hillside, each facing south. ![]() Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills". The contract stipulated that “LAND” be removed to reflect the district, not the housing development. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. 1920s)*^ - The HOLLYWOODLAND sign was erected in 1923 to advertise a new housing development in the hills above the Hollywood district of Los Angeles.
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